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Why are some stories so easily heard?  Why are there amazing stories that never get attention?  The difference is in understanding what resonates with your audience and the strategic approach needed to raise awareness.  

eyewitness news abc 7

October 27, 2017

OC woman receives life-saving stem cell transplant from her sister after US gov't battle

A stem cell transplant went on at City of Hope Hospital in Duarte, and it's something the Huynh family, of Garden Grove, have been fighting for. (Click image above for full story)

CNN NEWS

May 1, 2017

Low-dose aspirin linked to lower breast cancer risk, study says

Women who took a low-dose aspirin had a lower risk of breast cancer, according to a study by Dr. Leslie Bernstein, a professor in the Division of Cancer Etiology in the Department of Population Sciences at the Beckman Research Institute of the City of Hope Comprehensive Cancer Center. (Click image above for full story)

NBC Nightly News

January 2, 2017

Inspiring America: Cancer Survivors Celebrate on Rose Parade Float

A team of cancer survivors worked together on a Rose Parade float built by the City of Hope — a hospital and research center that has saved countless lives. (Click image above for full story)

Associated Press / ABC News online – (coverage in 355 media outlets)

December 28, 2016

Cells Dripped Into the Brain Help Man Fight a Deadly Cancer

Suffering from a deadly brain cancer that had spread to his spine, a novel therapy, which helped his immune system attack his disease, shrank his tumors. Richard Grady was the first person to get cells that were genetically modified to seek and kill cancer dripped through a tube into a space in the brain where spinal fluid is made, sending the cells down the path the cancer traveled to his spine. The case is reported in this week's New England Journal of Medicine from a clinical trial at City of Hope.  (Click image above for full story)

Time magazine

Dec 28, 2016

Experimental Brain Cancer Treatment Is a Success

In a report published in the New England Journal of Medicine, researchers led by Dr. Behnam Badie from the City of Hope Beckman Research Institute and Medical Center say that the same immune-based therapy that is successful against blood cancers also helped a patient with advanced brain cancer. (Click image above for full story)

People Magazine (print and online)

September 15, 2016

Why One Hospital Psychologist Decided She Wanted a Boy with Leukemia to Be Her Son, Not Her Patient: 'He Needs a Mom'

Diagnosed with acute lymphoblastic leukemia at age 9, Dominick had been battling the aggressive cancer for four years when a relapse brought him to California’s City of Hope in September 2014 at 13 years old. Doctors wanted to do a bone marrow transplant, but because Dominick’s family wasn’t in the picture, the procedure couldn’t happen because there was nobody to provide aftercare for him. (Click image above for full story)

ABC News – Good Morning America

August 16, 2016

Bone Marrow Transplant Survivor and Adopted Family Surprised With Dream Vacation

Dr. Jeanelle Folbrecht, a psychologist at City of Hope National Medical Center near Los Angeles, first met the boy she now calls her son, Dominick, two years ago when he was, at age 13, battling leukemia for a second time. (Click image above for full story)

The Oprah Magazine

May 2016 Issue

4 Cancer Breakthroughs that Give Us Hope

"We've figured out how to identify proteins on a tumor cell that are more pronounced than you would see in normal tissue, then program the T cells to target those proteins," explains Behnam Badie, MD, chief of neurosurgery at City of Hope.  (Click image above for full story)

The Wall Street Journal (Page One A-hed Story)

December 15, 2013

To Learn About Obesity, Researchers Turn to Grizzly Bears

In Washington State, researchers are studying grizzly bears, not the typical lab rat. Why can bears get fat without getting sick? Biotech company Amgen is trying to answer that question, hoping to help humans who suffer from diseases like heart disease and diabetes

The New York Times - Page one

July 9, 2013

Rare Mutation Ignites Race for Cholesterol Drug

Companies are rushing to win approval for a drug mimicking the effects of a rare gene mutation linked with astoundingly low LDL cholesterol. Amgen is preparing three sites, including a 75-acre plant in Rhode Island, to make a cholesterol drug if production is approved. (Click image above for full story)